Web is getting a little organized with the union of affiliates to merchants. A few years back website owners would think little of the renamed product sellers on the Internet and were engaged in their own activities and interests. But the scene is fast changing and affiliates hunt everywhere for the right merchants.
The interdependence among affiliates and merchants has been increasing the last few years and more and more owners are looking forward to form the chain. For many of them finding the right merchant is just a coincidence or luck. Yet there are others who believe in shaking the hands with the right people.
In an ideal condition an affiliate would be happy providing its service to a known merchant, one like Amazon.com. A macroscopic view reveals that the audiences are more interested in brands than the actual products. Credibility takes a long time to make and have an affiliation with someone whose credibility has been approved or approved by large number of people.
Then again the terms and conditions for such an affiliation should be tailor in such a way that the product or website of an affiliate continues to be his own; the control on everything on the website should be his. Affiliation is not a very strong relationship and the people entering such an agreement are allowed to quit at their will. This is called exit strategy – and the strategy has to be flexible enough to allow the termination of services o the part of an affiliate.
The very purpose for which affiliates and merchants come forward is the monetary gains. Affiliates are compensated by merchants and if anything goes wrong with the agreed compensation the deal will turn out to be miserable. Therefore it becomes necessary for an affiliate to understand all terms relating to compensation and payment methods. There should be delays and the same must be confirmed from other fellow affiliates serving any particular merchant.
Further, an affiliate may put on with any merchant but it is advisable to select the one who has not been engaged in any kind of unethical practice or providing a banned service. Nobody wants to get temped by the wrong guy and fall into his trap. So, play safe and look for those who have been playing the right game. One last suggestion, do not be tempted by the money, but try to gain an overall exposure in the industry.