In a day, we must be hearing these words frequently, blog or blogger. But how many of us are actually aware as to what a blogger does or what he is required to do. Well, a blogger is a person who has a blog of his own and knows how to make it a cash cow. Just go through any reputed search engine some day. And you will find that there are thousands of blogs on it. So, how will a blogger make his blog distinct from the remaining? Now, thats the catch!
If you want to be a blogger and are not much aware about the whole process, then hang on. There are many things which needs attention. The following list will make it clear that what a blogger is required to do:
Finding the blog theme
Finding relevant keywords
Adding Google AdSense
Article / blog marketing
Now, we will discuss each concept in detail:
Finding the blog theme: A blogger must understand what the readers want. A prudent blogger must be aware as to what will arouse the reader's interest. He must find the relevant theme for the blog. For eg. movies, book reviews, health topics, beauty articles etc.
Finding relevant keywords: It is important that you find out relevant keywords. Keywords are the real heroes which will drive the traffic to your site. Do not write just what comes to your mind. First, research for the high paid keywords in the market and then start the content writing process. You can use the link given below to find out the relevancy of keywords.
Content management: The blogger must either write on his own or appoint good writers to write for the blog. The write ups must be interesting and must be well-researched. The articles must not be too long nor nor too short. The keywords must be used in the articles in a natural way. It must not look that you are writing merely for driving traffic. The main motive of writing is sharing knowledge, this must not be killed.
Adding Google AdSense: What is Google AdSense? Well, it is an advertising program. Google.com displays various ads on your blog after you allow it to do so. For this, you must add the AdSense tab on your blog. Here, the keywords will come into picture. The ads that are displayed are mainly in connection to your keywords and content. After doing all this, you will be required to market your blog / site. And a good marketing strategy will bring more traffic to your site and so you earn clicks on the AdSense ads. This will generate some revenue for you. This is how it works.
Blog Marketing: This is a very important stage out of the whole process. But this is tedious too. Marketing is a long and an ongoing process. There are many strategies to blog marketing. You can resort to article submission in various popular directories. Also, you can leave back links on various websites and blogs. Participating in forum discussions is also a popular method of blog / site marketing. The more you have back links on different webpages, the more traffic diversion will be there.
Traffic generation: All the above steps will generate traffic for your blog. And this will help you earn popularity and some AdSense revenue. If you are successful in driving much traffic towards your blog / site then you will also receive offers from sponsors other than AdSense.
In this way you can earn cash. So, ready to be a blogger?